For over 10 years, we've been turning data into added value. As navigators for corporate growth, we help our clients optimize their marketing and sales activities through data-driven strategies – because we know how to strategically activate existing and new potentials, ensuring increased revenue, new customers, and reduced churn.
Sounds complicated? It has a measurable impact, as the results of our clients show over and over and again, for example, with our Scored Marketing Campaigns. We can also support you in leveraging the full potential of your data profitably.
Our team is inspired by innovative projects in collaboration with our customers.
People and data play the leading role and ignite the great force that drives us and develops us further! We use this power to maximize the success of our customers.
And this is reflected in our customer structure: we have grown almost exclusively through recommendations and have been working with some of our customers for over 10 years.
With our innovative methods, we help you identify and precisely cater to the needs, interests, preferences, and habits of your customers.
To achieve this, we combine artificial intelligence with in-depth knowledge of people and markets. Our interdisciplinary teams include data analysts and economists alongside marketing professionals and technology specialists. Because the best results require the interplay of different insights, talents and perspectives, independent thinking and sometimes critical questioning, enthusiasm, and positive energy.
With the experience of our more than 70 specialists in Zurich and Hamburg, we support you in providing your customers with a personalized experience with just the right offer at just the right time – enabling you to build a lasting and sustainable relationship with your customers.
Lay the foundation for more success with us now!
How Bambi and agave schnapps relate to data-driven marketing
In 2012, Andreas Hannemann and Peter-Joachim Fiegel founded DATALOGUE in Hamburg, and launched its international growth in 2015 by opening a location in Zurich. This was followed by expansion into the Netherlands with an office in Amsterdam. Both founders originally come from the dialog marketing and agency environment, having previously worked together at TEQUILA\, TBWA\'s direct marketing network, and then spending two years running MyDeer as the data, dialog and design agency of Goldene Hirschen - and this is how the analogy to Bambi (MyDeer) and agave schnapps (TEQUILA\) came about, as the predecessor of today's DATALOGUE.
Both have always had a passion for data-driven sales communication - and therefore know exactly why quality matters
more than quantity in customer communication.
Their goal: to enable the monetization of data by achieving greater efficiency in sales and marketing through data
intelligence.
„For us, customer relevance is the combination of innovative data intelligence and customer experience.”
Find out more about it in our interview with Andreas Hannemann and Peter-Joachim Fiegel.
Since 2022, Datalogue has been part of The Relevance Group, a European corporate group with strong partners from Germany, Switzerland and the Netherlands specializing in the data-driven optimization of sales and marketing activities.
As a holistic team with highly specialized companies, The Relevance Group covers a wide range of innovative and high-performance solutions, including data-based market research, digital and performance marketing and AI-supported new customer acquisition as well as customer retention and loyalty programs.
Would you like to find out more about customer relevance, our services, or success stories?
Let's talk or send us an email. We look forward to your inquiry!
Martin Hufschmid | VP Commercial
+49 40 4711 348 30 @bWFydGluLmh1ZnNjaG1pZEBkYXRhbG9ndWUuZGU=@